Marketing is evolving at a rapid pace and there are more technologies than ever before to manage it. We marketers are increasingly challenged with how to best reach our audiences. It’s clear that we want maximum ROI, better engagement, and improved personalization and relevance. The ambiguous question is how to achieve those things, particularly with manageable budgets and resources. Am I right?
When it comes to email marketing strategy, there is no one-size-fits-all approach. Depending upon your organization’s goals and objectives, the way you approach communicating with your subscribers varies. But regardless of how you go about it, there’s no denying that email is the single most effective tool you have.
If you do any form of email marketing, chances are you’ve been disappointed in the responses to your mailings. Why did nobody reply to my survey asking for feedback? You may have wondered. Or maybe: Why did none of my existing customers take advantage of our latest promotion? How about: Ouch, that’s a lot of bounces, why is that happening? It can definitely feel disheartening. I know, I’ve been there myself.
With mobile opens on the rise, responsive design is more important than ever. And while a good responsive template can take your email marketing to the next level, most don't contain elements to ensure your email really shines on mobile devices. But with a minimal amount of effort, you can make your campaigns more effective and enjoyable for mobile users.
E-mail optimization involves critical steps for a successful campaign. These elements include:
When you’re already running a website that offers a product or service, it may sometimes feel superfluous to also have to keep track of all the social media websites connected to it. Yet these sites are an essential component of a successful business, because like it or not, social is here to stay.
Email is a very important part of Change.org’s mission to empower people to make the change they want to see. We send around 450 million messages per month in 20 countries asking our users to sign and start petitions. But before users can fulfill one of these email asks, the email has to complete a very important, and often overlooked step: they have to be delivered.
For those of you who feel like you have a good grip on the basics of using social feeds in email campaigns, you might also be thinking about other creative ideas. So far we've shown you detailed ideas for Instagram, Facebook, Twitter, and blog feeds in emails. Now, we'd like to juice your creativity with 10 more bonus use case examples.
As digital marketers we are always looking for The Next Big Thing. New technologies and trends are key, but so is ensuring your current programs are reaching their full conversion potential.
Conversion, it is the golden term and metric in e-commerce these days. Most merchants are tracking their conversion under a microscope, and rightfully so. A small increase in your conversion rate can lead to a huge spike in profitability. But, most merchants are ignoring one of the easiest ways to boost their conversion rates.
