If you do any form of email marketing, chances are you’ve been disappointed in the responses to your mailings. Why did nobody reply to my survey asking for feedback? You may have wondered. Or maybe: Why did none of my existing customers take advantage of our latest promotion? How about: Ouch, that’s a lot of bounces, why is that happening? It can definitely feel disheartening. I know, I’ve been there myself.
With mobile opens on the rise, responsive design is more important than ever. And while a good responsive template can take your email marketing to the next level, most don't contain elements to ensure your email really shines on mobile devices. But with a minimal amount of effort, you can make your campaigns more effective and enjoyable for mobile users.
E-mail optimization involves critical steps for a successful campaign. These elements include:
Email is a very important part of Change.org’s mission to empower people to make the change they want to see. We send around 450 million messages per month in 20 countries asking our users to sign and start petitions. But before users can fulfill one of these email asks, the email has to complete a very important, and often overlooked step: they have to be delivered.
As digital marketers we are always looking for The Next Big Thing. New technologies and trends are key, but so is ensuring your current programs are reaching their full conversion potential.
When it comes to engaging with consumers online, your web form is gold. It’s the front door to your business and the avenue people use to begin their relationship with you. Unfortunately, many web forms are built in great haste and with poor design.
The job of an email marketer is tougher than ever. Your audience’s inboxes are crowded, their attention spans are short, and you’re competing with everyone from their boss to their old college roommate for what little attention they’re willing to pay.
Design plays a big part in holding your readers attention, attracting clicks and making it as easy as possible, or in some cases, extremely difficult, for them to navigate. Conversion is not about manipulating your subscriber into buying something, it’s about understanding them and ultimately, making it easier for your customers to do what you want them to do; click/tap/share. And also because they want to, of course.
Writing email subject lines is hard. Writing good email subject lines is even harder. Writing good email subject lines based upon quantifiable metrics is harder still. What am I talking about? Let’s consider this subject line:
At AVARI we're passionate about email content optimization, especially the impact of predictively personalized content like our technology supports. E-commerce businesses, content marketers at brand publishers, and media outlets all have seen significant improvement in conversion rates with predictive content in their emails.
