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Elliot Ross

Elliot Ross is Managing Director of Action Rocket, the creative agency for email. You can find him on Twitter at @iamelliot
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Recent Posts

5 Quick Wins on Designing Emails for Conversion

[fa icon="calendar'] Jul 30, 2018 / by Elliot Ross posted in Email Optimization, Email Design

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Design plays a big part in holding your readers attention, attracting clicks and making it as easy as possible, or in some cases, extremely difficult, for them to navigate. Conversion is not about manipulating your subscriber into buying something, it s about understanding them and ultimately, making it easier for your customers to do what you want them to do; click/tap/share. And also because they want to, of course.

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