Marketing is evolving at a rapid pace and there are more technologies than ever before to manage it. We marketers are increasingly challenged with how to best reach our audiences. It’s clear that we want maximum ROI, better engagement, and improved personalization and relevance. The ambiguous question is how to achieve those things, particularly with manageable budgets and resources. Am I right?
For those of you who feel like you have a good grip on the basics of using social feeds in email campaigns, you might also be thinking about other creative ideas. So far we've shown you detailed ideas for Instagram, Facebook, Twitter, and blog feeds in emails. Now, we'd like to juice your creativity with 10 more bonus use case examples.
The word “blog” was first coined back in 1999, and its importance and usage has become widespread ever since. Back in 2012, 62% of respondents to HubSpot’s State of Inbound Marketing reported that their company maintained a blog as a marketing tool, and in the time since, the practice has become even more commonplace, especially with the rise of content marketing.
Twitter is the social network for sharing information, news, and personal updates, all in 140 characters. And this year, the social network for all things short and sweet broke the 300 million active users barrier. If you’ve spent any time on Twitter, you know it has some major advantages, including the ability to easily converse with your customers, as a large percentage of users follow others simply to find out what’s going on.
Facebook is the big daddy of social networks. As of the first quarter of 2018, Facebook had 1.44 billion monthly active users. If you aren’t aware of the power of Facebook by now, you either spent the last decade on the moon or deep underground. But hey, welcome back!
Instagram is a mobile app that allows users to take photos, add creative filters, and share them with followers. Since its launch in 2010, the social network has grown to more than 300 million users. Instagrammers love to share photos of what they’re doing, eating, and wearing. The app has also become a leading channel for brands looking to snap their way into consumers’ hearts — and it’s getting picture-perfect results.
Last night, Litmus and #TEDC15 made it hard to tell the difference.
The date is Thursday, the 21st of May, 2018. For most people, it maybe seemed a fairly insignificant day on the calendar. In Berlin, the weather was pleasant at best; it was early evening, and this tweet appeared. What happened next will blow your mind….
It’s time to discuss an email that you may or may not be using, but which could probably use an update either way: the back-in-stock email. If you’re not already giving your customers the option of being notified when a desired item is back in the store, you should consider it; it lets them know you’re paying attention to what they want.
It’s the end of the school summer holidays, your mum took you to buy some new school shoes, and you want to wear them straight from the store.
We all send them, we all open them, but are we making the most of our post-purchase receipts? How good would it be if 1 in 20, or even 1 in 50 people actually bought a second item right away?
