The job of an email marketer is tougher than ever. Your audience’s inboxes are crowded, their attention spans are short, and you’re competing with everyone from their boss to their old college roommate for what little attention they’re willing to pay.
3 Ways Dynamic Content Helps Increase Email Conversions
[fa icon="calendar'] Jul 31, 2018 / by Cynthia Price posted in Dynamic Content, Email Optimization
Email’s Dynamic Content Revolution
[fa icon="calendar'] Jun 23, 2018 / by Sandy Hathaway posted in Email Personalization, Dynamic Content
What would you do to get a 26 percent higher open rate and 6x higher transaction rate on your marketing emails? Dynamic content, particularly when used with email marketing, continues to pave the way for better responses and higher return-on-investment (ROI) across the board. As consumer demand for personalization increases, email providers worldwide are racing to provide their clients with more and better dynamic content solutions.
Autoresponders That Are Always Fresh and Delightful
[fa icon="calendar'] Jun 2, 2018 / by Sandy Hathaway posted in Email Personalization, Dynamic Content, Social Media, Autoresponders
Your business depends on autoresponders. They offer a timely, low-cost service that supports your subscribers even as your email list grows. However, they go stale fairly quickly. You can set ‘em and forget ‘em which is super efficient, but it also has its drawbacks.
Avoid Missed Opportunities in Account Creation Confirmation Emails
[fa icon="calendar'] May 26, 2018 / by Joanna Lamb posted in Dynamic Content, Transactional Email
Considering the fact that more than half the people who visit a website leave within 15 seconds, it’s quite a feat to interest a person to stay long enough to create an account. And once you do, capturing the momentum from that initial account creation is extremely important, as people are most engaged shortly after signing up.
One Direction Fans or the Email Community?
[fa icon="calendar'] May 22, 2018 / by Jake Stott posted in Dynamic Content, Social Media
Last night, Litmus and #TEDC15 made it hard to tell the difference.
The date is Thursday, the 21st of May, 2018. For most people, it maybe seemed a fairly insignificant day on the calendar. In Berlin, the weather was pleasant at best; it was early evening, and this tweet appeared. What happened next will blow your mind….
Have Them Clicking, Not Twiddling, with Back-In-Stock Emails
[fa icon="calendar'] May 14, 2018 / by Jake Stott posted in Dynamic Content, Transactional Email
It’s time to discuss an email that you may or may not be using, but which could probably use an update either way: the back-in-stock email. If you’re not already giving your customers the option of being notified when a desired item is back in the store, you should consider it; it lets them know you’re paying attention to what they want.
Enhance Your Email Program with Predictive, Dynamic Content
[fa icon="calendar'] May 12, 2018 / by Joanna Lamb posted in Email Personalization, Dynamic Content
Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.
Engaged and Opening: Optimizing the Welcome Email
[fa icon="calendar'] Apr 21, 2018 / by Joanna Lamb posted in Dynamic Content, Transactional Email
Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!
Shipping Confirmations: Wearing Your Shoes Straight from the Store
[fa icon="calendar'] Apr 16, 2018 / by Jake Stott posted in Dynamic Content, Transactional Email
It’s the end of the school summer holidays, your mum took you to buy some new school shoes, and you want to wear them straight from the store.
Know Thy Content: Using CTOR to Evaluate Your Email Marketing
[fa icon="calendar'] Apr 14, 2018 / by Nick Dijkstra posted in Email Marketing Metrics, Dynamic Content
In a recent blog post, I talked about how to assess your email marketing performance and mentioned click-to-open-rate (CTOR) as an important indicator for how successful your content is at engaging your audience.