Avari Blog

How the HECK Can Email Be an Experience?

[fa icon="calendar"] Oct 15, 2014 / by Sandy Hathaway

RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.

Imagine: You walk into your favorite shop in the world.

The shop owner smiles, and greets you by your first name. He or she asks about your last purchase: How did everything work out for you?

You chat for a bit and ask for recommendations regarding the items you are looking for next. You discuss the weather forecast for the weekend, and how that might affect your decision. Another customer walks in, and the three of you talk about this new person’s experience with the product you are considering.

This personal attention, the understanding of your needs, the thoughtful advice: it’s the best loyalty program in the world. That’s what keeps you coming back.

As an e-commerce business, replicating that face-to-face experience is tough.

And the consequences are staggering: across thousands of shops with millions of consumers, we see that 81% of customers buy once and never come back.

RetentionGrid is focused on providing cutting-edge technology to solve the one-time buyer problem for e-commerce shops. And that’s where Personalized Email Experiences come in.

To meet consumers at their level, it’s not enough to simply insert the recipient’s name in an email or give product recommendations. Instead, it’s necessary to convert that real-life interaction into an intimately personal interaction that can predict and respond to a customer’s needs.

Personalized Email Experiences are delivered with every RetentionGrid campaign that you send.

RetentionGrid knows how loyal each of your customers are, and how to talk to them. It knows whether to provide discounts, or free shipping, or not.

RetentionGrid understands what products your customers are most likely to buy next, and it makes appropriate suggestions in selling campaigns. It knows where your customers are in the world, what the weather is like where they are, and what devices they are using.

RetentionGrid includes live streams of your social sites and your blog to help solidify your brand. It enables sharing of product experiences, social proof, customer reviews, and community building.

When customers open your campaign, RetentionGrid updates the contents in real time for each person and for all changing conditions. And it updates again for every re-open, on any device.

That’s a Personalized Email Experience, and it’s as close as you can get to providing a face-to-face in-store experience while email marketing for an online business.

Would you like to learn more about how to use this technology for your business? Reach out and let us know, we’ll be happy to jump on the phone.

Topics: Personalization Technology

Sandy Hathaway

Written by Sandy Hathaway

Sandy is a Co-Founder and the CMO at AVARI, where she is responsible for overseeing the company’s business strategy, influencer relations, demand generation, product marketing, branding, and buzz. In her free time, she enjoys traveling, slow food, movies, games, and discovering the ever-changing face of Berlin.