Next Best Content™

Introducing Next Best Content™ powered by AVARI machine learning technology – it automatically recommends the most relevant content from your content marketing arsenal to every individual email recipient.

AVARI can predictively personalize your email campaigns with branded content such as articles, blog posts, case studies, data sheets, ebooks, FAQs, guides, infographics, product comparisons, ROI calculators, slide decks, videos, white papers, webinars and more.

Predictive product recommendations

Predictive product content is ideal for businesses selling physical products or online services. Dynamic product blocks personalize transactional, promotional and newsletter emails.

Use Case: Transactional Emails

Transactional emails are a great place for predictive product recommendations, including order confirmations, welcome emails, account creation messages, support ticketing and more.

Predictive recommendations are generated in real time and delivered at email open time. That means each recipient will see content with the highest possible relevance to them.

Use Case: Promotional Emails

Promotional emails come in all varieties and our dynamic product blocks can be easily designed for the number and size of images, colors, and fonts.

Embedded real-time social feeds

Embedded real-time social content in email is ideal for anyone – businesses, media outlets, celebrities – with solid social and content marketing strategies.

Use Case: Newsletters

Toss that boring, generic, static newsletter from the past and take things to the next level with our Newsletter 2.0 technology.

Embedded real-time social content in email is ideal for anyone – businesses, media outlets, celebrities – with solid social and content marketing strategies.

Use Case: Event Announcements

Your brand is hopefully being discussed in many channels from multiple authors, you can bring the conversation together by selectively curating this content and mixing it in with your brand broadcasts