Avari Blog

Natalye Childress

Natalye is the Writer and Editor at AVARI, where she’s in charge of crafting copy, creating content, and fine-tuning on a sentence level. When she’s not reading or writing, her interests revolve around road bikes, craft beer, vegan food, and live music.
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Recent Posts

CTOR Revival 2018: Why Click-to-Open Rate is the Hottest Email Metric of the Year [White Paper]

[fa icon="calendar'] Apr 7, 2018 / by Natalye Childress posted in Email Marketing Metrics, Dynamic Content

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CTOR is the Hottest Email Metric of 2018Everyone wants awesome emails. Marketers want to send them, and subscribers want to get them. But what makes an email stand out from the crowd? Today, that answer is simple: personalization.

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Real-Time Predictive Content Delivery: An Interview with AVARI’s Senior Developers

[fa icon="calendar'] Feb 18, 2018 / by Natalye Childress posted in Developer Thinking

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Does Your Content Convert? A Closer Look at CTOR

[fa icon="calendar'] Feb 16, 2018 / by Natalye Childress posted in Email Marketing Metrics

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When tracking email marketing metrics, the open rate is indisputably one of the most important numbers to pay attention to. 

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Social Feeds for Social Proof

[fa icon="calendar'] Nov 13, 2014 / by Natalye Childress posted in Social Media, Personalization Technology, Data

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RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.

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