Avari Blog

Have Them Clicking, Not Twiddling, with Back-In-Stock Emails

[fa icon="calendar'] May 14, 2018 / by Jake Stott posted in Dynamic Content, Transactional Email

[fa icon="comment"] 0 Comments

avari-back-in-stock-emailsIt’s time to discuss an email that you may or may not be using, but which could probably use an update either way: the back-in-stock email. If you’re not already giving your customers the option of being notified when a desired item is back in the store, you should consider it; it lets them know you’re paying attention to what they want.

Read More [fa icon="long-arrow-right"]

Enhance Your Email Program with Predictive, Dynamic Content

[fa icon="calendar'] May 12, 2018 / by Joanna Lamb posted in Email Personalization, Dynamic Content

[fa icon="comment"] 0 Comments

Reenergize Your Subscribers with Predictive, Dynamic Content

Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.

Read More [fa icon="long-arrow-right"]

Engaged and Opening: Optimizing the Welcome Email

[fa icon="calendar'] Apr 21, 2018 / by Joanna Lamb posted in Dynamic Content, Transactional Email

[fa icon="comment"] 0 Comments

New Customer Welcome Emails

Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!

Read More [fa icon="long-arrow-right"]

Shipping Confirmations: Wearing Your Shoes Straight from the Store

[fa icon="calendar'] Apr 16, 2018 / by Jake Stott posted in Dynamic Content, Transactional Email

[fa icon="comment"] 0 Comments

User-Generated Content in Shipping Confirmations

It’s the end of the school summer holidays, your mum took you to buy some new school shoes, and you want to wear them straight from the store.

Read More [fa icon="long-arrow-right"]

Know Thy Content: Using CTOR to Evaluate Your Email Marketing

[fa icon="calendar'] Apr 14, 2018 / by Nick Dijkstra posted in Email Marketing Metrics, Dynamic Content

[fa icon="comment"] 0 Comments

Use CTOR to Identify Your Rockstar Content

In a recent blog post, I talked about how to assess your email marketing performance and mentioned click-to-open-rate (CTOR) as an important indicator for how successful your content is at engaging your audience.

Read More [fa icon="long-arrow-right"]

CTOR Revival 2018: Why Click-to-Open Rate is the Hottest Email Metric of the Year [White Paper]

[fa icon="calendar'] Apr 7, 2018 / by Natalye Childress posted in Email Marketing Metrics, Dynamic Content

[fa icon="comment"] 0 Comments

CTOR is the Hottest Email Metric of 2018Everyone wants awesome emails. Marketers want to send them, and subscribers want to get them. But what makes an email stand out from the crowd? Today, that answer is simple: personalization.

Read More [fa icon="long-arrow-right"]

Post-Purchase Receipts: The “Chocolate Bar at the Checkout” Philosophy

[fa icon="calendar'] Apr 2, 2018 / by Jake Stott posted in Dynamic Content, Transactional Email

[fa icon="comment"] 0 Comments

Use Transactional Emails to Grow Your Revenue

We all send them, we all open them, but are we making the most of our post-purchase receipts? How good would it be if 1 in 20, or even 1 in 50 people actually bought a second item right away?

Read More [fa icon="long-arrow-right"]

Getting Started with Dynamic Content 2.0

[fa icon="calendar'] Mar 24, 2018 / by Nick Dijkstra posted in AVARI, Dynamic Content

[fa icon="comment"] 0 Comments

Send Personalized Emails with Dynamic Content 2.0

We all know the benefits of adding personalization to your emails, and marketers are finally beginning to prioritize it.

Read More [fa icon="long-arrow-right"]

Introducing Dynamic Content 2.0

[fa icon="calendar'] Feb 18, 2018 / by Kevin Dykes posted in Dynamic Content

[fa icon="comment"] 0 Comments

iStock_000041536042Small

Read More [fa icon="long-arrow-right"]