Avari Blog

CTOR Revival 2018: Why Click-to-Open Rate is the Hottest Email Metric of the Year [White Paper]

[fa icon="calendar"] Apr 7, 2018 / by Natalye Childress

CTOR is the Hottest Email Metric of 2018Everyone wants awesome emails. Marketers want to send them, and subscribers want to get them. But what makes an email stand out from the crowd? Today, that answer is simple: personalization.

According to Chris Byers of Formstack, “the stratagem of personalized marketing engages consumers with custom offers and services. It has been gaining speed and will become imperative for companies looking to grow in 2018.”

As the desire for predictive targeting and automation in email increases, marketers need new and effective ways to personalize on a deeper level, and Dynamic Content 2.0 is the answer. It’s predictive, it personalizes content when an email is opened, and it happens in real time.

At the same time, we all want our campaigns to perform well, so there needs to be a metric that stands out above the rest to accurately gauge relevance.

We at AVARI believe that CTOR is the key to unlocking this, as it helps marketers understand how successful their campaigns are and how effective each piece of content is. That’s why we released a white paper: to explain what Dynamic Content 2.0 is, to look into the history of the Click-to-Open Rate, and to demonstrate how the two together are changing the face of email personalization.

If conversions mean anything to you, Dynamic Content 2.0 and the Click-to-Open Rate are just what you need to start optimizing your email.

You can download this white paper for free here. Its contents cover the following topics:

  • Email Is Evolving
  • Personalization Is Hot
  • Introducing Dynamic Content 2.0
  • Getting Started with Dynamic Content 2.0
  • Reintroducing Click-to-Open Rate (CTOR)
  • CTOR for Dynamic Content Blocks
  • Watch Out for the Impact of Mobile on CTOR
  • Use Cases and CTOR for Predictive, Dynamic Content
  • 2018 Is an Exciting Year for Email

Interested in using AVARI predictive, Dynamic Content 2.0 in your email? Ready to be a part of the CTOR Revival? Fill out a contact form to let us know and we’ll help you get started. And don’t forget to join the #CTOR conversation.

Topics: Email Marketing Metrics, Dynamic Content

Natalye Childress

Written by Natalye Childress

Natalye is the Writer and Editor at AVARI, where she’s in charge of crafting copy, creating content, and fine-tuning on a sentence level. When she’s not reading or writing, her interests revolve around road bikes, craft beer, vegan food, and live music.