AVARI - Enabling In-The-Moment Email Personalization

AVARI Mapper

AVARI captures 1000x more data than many other predictive personalization technologies, using an ultra-lightweight integration.

It’s a simple JavaScript tag placed in the front-end of a website to securely capture visitor behavior. It integrates directly on the site or with the most popular container tags, like Google Tag Manager.

Visitor behavior provides rich insight about intent. AVARI securely sends the browsing data, along with a brand’s content and product information, to the recommendation engine for further processing.

Visitor Data

clicks
page views
dwell time
basket items
purchase items
form submissions
downloads
social actions

AVARI Foresight

Our proprietary predictive data model combines and analyzes visitor and content data to produce personalized recommendations. These are generated on a per-person basis and injected into emails via designated dynamic content blocks. AVARI monitors the engagement with the content blocks, feeds it back into the data model, and uses machine learning to automatically get better.

Automated Profile Builds

Using data from AVARI Mapper, AVARI Foresight makes calculations in real time about a person’s affinity to specific onsite content and builds a profile

Historical data can also be easily imported to supplement the model

Efficient Computation & Machine Learning

New data is transmitted to the model via website and email interaction so that the predictions are recalculated, ensuring the recommendations are continuously optimized over time

Personalized Content Recommendations

Our engine uses the Automated Profile Builds in conjunction with content details to predict the top recommendations to display in each person’s email

The profiles are continuously updated so that the recommended content is always the most relevant

Reliable Security

All visitor and content data is concatenated and encrypted through SSL

AVARI is built on best-in-class cloud infrastructure for maximum security

AVARI Syncro

AVARI communicates with each email to deliver the dynamic content at the time of open using a code snippet that is placed in the HTML layout of an email campaign. This provides a number of unique advantages.

The predictive recommendations are refreshed with every open of an email, and may change based on new information being processed by the data model. Businesses selling a physical product don’t have to worry about sold-out items being promoted.

Any email service provider or marketing automation system can easily have AVARI predictive content added to its campaigns. It’s a significant upgrade that is proven to dramatically increase click-through rates (CTR) and effectiveness rates (CTOR), and can be rolled out in a matter of days.

The delivery of dynamic content into each email is also extremely fast. It is based on the same kind of advertising technology that delivers display ads the instant a webpage is opened. In ~100 milliseconds from the time an email is opened, fresh content is displayed — that’s faster than the blink of an eye.

And, the entire system is built on a powerful, automatically scalable, best-in-industry cloud infrastructure. The same results can be expected, even if millions of emails are opened at the same time.

Predictive Recommendations

with Open-Time Personalization

Relevant, Dynamic Content for Every Email

AVARI injects predictive dynamic content into email in real time, with robust reliability and speed

AVARI Mapper

Visitor Data

AVARI Foresight

Automated Profile Builds

Efficient Computation & Machine Learning

Personalized Content Recommendations

Reliable Security

AVARI Syncro

AVARI Mapper

AVARI Foresight

AVARI Syncro

AVARI technology works across any e-commerce platform and within any ESP. Simply choose a custom template or one from your ESP's gallery, and insert the AVARI content block inside. We take care of the rest.

AVARI App Experience

Fast to set up and easy to use.

Create dynamic content blocks for your campaigns in just minutes.

AVARI App Experience

Reporting shows the effectiveness of each content block:

total opens, click-to-open rate (CTOR), and revenue earned.

AVARI App Experience

Each content block is created with a mobile-first mindset and pre-optimized for viewing on any device.

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Key benefits

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