Marketing is evolving at a rapid pace and there are more technologies than ever before to manage it. We marketers are increasingly challenged with how to best reach our audiences. It’s clear that we want maximum ROI, better engagement, and improved personalization and relevance. The ambiguous question is how to achieve those things, particularly with manageable budgets and resources. Am I right?
When it comes to email marketing strategy, there is no one-size-fits-all approach. Depending upon your organization’s goals and objectives, the way you approach communicating with your subscribers varies. But regardless of how you go about it, there’s no denying that email is the single most effective tool you have.
When you’re already running a website that offers a product or service, it may sometimes feel superfluous to also have to keep track of all the social media websites connected to it. Yet these sites are an essential component of a successful business, because like it or not, social is here to stay.
For those of you who feel like you have a good grip on the basics of using social feeds in email campaigns, you might also be thinking about other creative ideas. So far we've shown you detailed ideas for Instagram, Facebook, Twitter, and blog feeds in emails. Now, we'd like to juice your creativity with 10 more bonus use case examples.
The word “blog” was first coined back in 1999, and its importance and usage has become widespread ever since. Back in 2012, 62% of respondents to HubSpot’s State of Inbound Marketing reported that their company maintained a blog as a marketing tool, and in the time since, the practice has become even more commonplace, especially with the rise of content marketing.
When sending an email requesting feedback or answers to a survey, your focus should either be to acquire more information about the recipient or to gauge and improve customer satisfaction. Formulate these emails knowing that the goal is to receive a response, so tone down any kind of pitch or hard sell that might distract from this purpose.
Twitter is the social network for sharing information, news, and personal updates, all in 140 characters. And this year, the social network for all things short and sweet broke the 300 million active users barrier. If you’ve spent any time on Twitter, you know it has some major advantages, including the ability to easily converse with your customers, as a large percentage of users follow others simply to find out what’s going on.
Announcement emails serve the purpose of letting your subscribers know what’s new in your world. These are different from a generic update about your office, in that they work to build up the hype surrounding a new product you’re selling or service you’re offering. Though a word of caution: depending upon what you’re announcing, consider whether or not your copy should be “focused on helping people solve their problem versus pitching a product.”
Facebook is the big daddy of social networks. As of the first quarter of 2018, Facebook had 1.44 billion monthly active users. If you aren’t aware of the power of Facebook by now, you either spent the last decade on the moon or deep underground. But hey, welcome back!
Emails that let subscribers know about an upcoming event can be particularly exciting, because they’re often tied to a one-time occurrence, and not simply set up as autoresponders. As such, they provide you with a chance to be especially creative with your messaging, and you should take full advantage of that opportunity.
