Without dynamic content, this email strategy would be complicated and time-consuming, but with some simple copy and pasting of code, the School of Rock marketing team was able to create a customized experience for each subscriber. The result? An experience that makes every email subscriber feel like the organization understands their interests, instilling a sense of familiarity and loyalty between them and the brand. Dynamic content can improve click-to-open rates by as much as 73%, according to AVARI. Personalized promotional emails also lift transaction rates and revenue six times higher than non-personalized emails, according to Experian.
Listen up, marketers: The days of casting a wide net and hoping for the best are over. Dynamic content is changing the game. As the name implies, dynamic content adapts based on the demographics or preferences of your subscribers. That means dynamic content’s custom, personalized messaging helps brands be heard above the din of the noisy mobile landscape. Let me leave you with a few numbers that really bring it home: Dynamic content can improve click-to-open rates by as much as 73 percent, AVARI reports. And if you want to see the impact in dollars and cents, consider this: Personalized promotional emails also lift transaction rates and revenue six times higher than non-personalized emails, according to Experian.
Last week, AVARI, a Berlin based company introduced a new tool that allows marketers to send an effective email campaign through predictive learning. Most available predictive marketing tools are rarely marketer ready. They require significant amount of knowledge to install them and a helping hand from data analyst to mine the data.
AVARI is exclusively different in simplicity and provide plethora of applications for B2B. AVARI makes it easy for the marketers to send an email campaign through an email service provider and recipients get numerous combinations of content, that are exclusively personalized for them.
AVARI’s new product called “Next Best Content” automatically provides most relevant content suggestion to every email recipient. Marketers can themselves add these relative content through drag and drop interface to create a dynamic content.
AVARI predicts optimal content and delivers it in the form of ebooks, blog posts, articles etc, in the company’s email campaign. It supports all the major ESP and is inexpensive.
This is a real problem when you want to personalize your marketing. And personalizing your marketing is a big step towards improving conversion, lift, and ROI. It can drive 3.2X lift in email open rates, for instance, says Avari, 20-50 percent improvement in conversion rates, according to Sailthru, and a 20+ percent increase in customer lifetime value. Our own research at VB has found that personalization is a major priority for marketers in 2018 and can result in doubling conversion for marketers using marketing automation systems.
Rather than setting rules, segments or triggers AVARI finds the best content based on understanding each user’s history, current activity and predicted intent. The company claims that by using both explicit and implicit data for the recommendations – such as reading time or form abandonment – as well as real time machine learning optimisation brand marketers are able to achieve true one-to-one content personalisation.
“Companies are putting big money into content marketing but getting it in front of the right people is one of the biggest challenges brand publishers face,” said AVAI CEO and co-founder Kevin Dykes.
“AVARI’s Next Best Content makes it incredibly simple to determine an individual’s interests and present exactly the items that will drive them closer to conversion. It’s a big leap forward for optimisation of the content marketing funnel using a marketer’s most powerful channel – email,” he said.
Avari, a company that specializes in personalized marketing, has rolled out new email technology that enables marketers to automatically insert content into mass emails based on the individual recipients.The technology, called Next Best Content, pulls from marketing brand’s own wells of content.
AVARI’s Next Best Content is unique in the market for two key reasons:
1. AVARI uses both explicit and implicit data for the recommendations as well as realtime machine learning optimization to achieve true onetoone content personalization. Implicit data includes subtle behaviors like reading time or form abandonment. It’s a unique approach that gives the best indication of future interest and results in highly relevant content predictions.
2. The AVARI integration is easy enough for a junior marketer to handle without tech support. A code snippet is added the header of a website for visitor behavior mapping. Then, the plugandplay dynamic content blocks are styled and dropped into any kind of email. The app is intuitive and requires no training or support services to use. It works with any platform including ExactTarget, Pardot, Silverpop, Constant Contact, Infusionsoft, and Mailchimp.
For the first time ever, AVARI's Next Best Content (TM) enables content marketers and brand publishers to inject relevant content into emails automatically, using any marketing platform. It’s powered by AVARI’s advanced predictive and machine learning technology to automatically determine what a person wants to read next. AVARI pulls from a brand’s content marketing arsenal and injects articles, data sheets, decks, guides, infographics, videos and more into a brand's email campaigns in real-time, at open time.
AVARI’s Next Best Content is unique in the market for two key reasons:
AVARI uses both explicit and implicit data for the recommendations as well as real-time machine learning optimization to achieve true one-to-one content personalization. Implicit data includes subtle behaviors like reading time or form abandonment. It’s a unique approach that gives the best indication of future interest and results in highly relevant content predictions.
The AVARI integration is easy enough for a junior marketer to handle without tech support. A code snippet is added the header of a website for visitor behavior mapping. Then, the plug-and-play dynamic content blocks are styled and dropped into any kind of email. The app is intuitive and requires no training or support services to use. It works with any platform including ExactTarget, Pardot, Silverpop, Constant Contact, Infusionsoft, and Mailchimp.
Avari has developed a software for businesses to send each customer individually tailored email campaigns. At first that might not sound new, as Amazon & Co. has long included messages that relate to individually purchased or viewed products. "Small or medium-sized enterprises could not previously afford technologies like AVARI," said Dykes. Recommendation software used by the big companies can easily cost four figures per month and require a complex technical integration. "Our solution, however, is as easy to use as Google Analytics," said Dykes. It only requires a piece of code to be added to the website. Then e-mails can be sent that include predictively recommended content based on the recent purchases of a customer.
Prominent investors in Germany are convinced by AVARI. Christoph Maire, the most famous angel investor in this country, the SoundCloud founders and founder Felix Petersen have invested in the start-up.
By partnering with predictive personalization technology provider AVARI, Emma will now offer dynamic content, allowing retailers to add product recommendations based on past customer engagements and interests. AVARI's technology lets retailers send a single email campaign that reaches every recipient with a completely personalized message filled with unique dynamic content at the moment they open it.
"Modern marketing is about fully utilizing subscriber data in order to create a seamless, personalized, and delightful brand experience," said Emma vice president of global Simon O'Day, in a statement. "We're excited to build partnerships with like-minded companies like Eventbrite and AVARI, because when we're united, we can help our customers deliver on that brand promise like never before."
