Find out about Dynamic Content 2.0 and why click-to-open-rate (CTOR) is the hottest email metric of the year.



  • Email is Evolving
  • Personalization is Hot
  • Introducing Dynamic Content 2.0
  • Getting Started with Dynamic Content 2.0
  • Re-introducing Click-to-Open Rate (CTOR)
  • CTOR for Dynamic Content Blocks
  • Watch Out for the Impact of Mobile on CTOR
  • Use Cases and CTOR for Predictive, Dynamic Content
  • 2018 is an Exciting Year for Email

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