Avari Blog

Do your subject lines suck? Here’s how you can answer that question with actual statistics.

[fa icon="calendar'] Jul 28, 2018 / by Parry Malm posted in Email Optimization, Subject Lines

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Writing email subject lines is hard. Writing good email subject lines is even harder. Writing good email subject lines based upon quantifiable metrics is harder still. What am I talking about? Let’s consider this subject line:

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