On July 7, 2018 in an exclusive story "AVARI launches predictive email marketing solutions marketers can actually use," Jon Cifuentes of VentureBeat announced the commercial release of AVARI's Next Best Content,TM a new predictive content targeting solution for content marketers and brand publishers to deliver individually relevant and continuously optimized emails.
[NEWS RELEASE] – BERLIN, July 7, 2018. We're pleased to announce the launch of a first-of-its-kind technology that allows brand publishers and content marketers to easily inject individually relevant marketing materials into any email campaign. AVARI is positioned at the crossroads of the top three commercially important digital marketing trends of 2018 – content marketing, big data and marketing automation – and we’re bringing an innovative approach to personalization in email.
