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Avari Blog

Sandy Hathaway

As CMO of AVARI, I create conversations around the exciting new frontiers that all CMOs must now adventure into or be left behind: the use of data science, machine learning and behavioral insights to optimize and personalize B2B and B2C experiences.
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Recent Posts

Predictive Dynamic Transactional Email Will Drive Your Revenue [Infographic & Guide]

[fa icon="calendar'] Mar 11, 2018 / by Sandy Hathaway posted in Transactional Email

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AVARI and Email Monks have partnered up to show you why upgrading your transactional email program with predictive dynamic content should be at the top of your to-do list for 2018.

We’ve created both an infographic with the hard facts and figures as well as a guide with campaign examples to help you get started. But first, a short intro to transactional emails.

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NEWS RELEASE: AVARI launches third-generation email personalization technology, seals partnership with Emma

[fa icon="calendar'] Feb 19, 2018 / by Sandy Hathaway posted in Press Release

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NEWS RELEASE: AVARI raises further €500,000 to bring its third-generation predictive dynamic email personalization technology to market

[fa icon="calendar'] Feb 19, 2018 / by Sandy Hathaway posted in Press Release

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Email 2018 Trend Alert: Personalization Is Hot

[fa icon="calendar'] Feb 18, 2018 / by Sandy Hathaway posted in Email Personalization

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Back in 1996, Microsoft’s Bill Gates first proclaimed that “content is king,” and he wasn’t wrong. Fast-forward nearly 20 years and content remains significant, but more important still is the kind of content.

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6 Tips For Better Mobile Emails Today

[fa icon="calendar'] Nov 20, 2014 / by Sandy Hathaway posted in Holiday Campaigns

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RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI. 

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There’s More Than Black Friday & Cyber Monday

[fa icon="calendar'] Nov 18, 2014 / by Sandy Hathaway posted in Holiday Campaigns

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RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.

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Don’t Send Your Holiday Email Campaigns Until You Check This List

[fa icon="calendar'] Nov 17, 2014 / by Sandy Hathaway posted in Holiday Campaigns

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RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.

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What Are Predictive Product Recommendations?

[fa icon="calendar'] Nov 2, 2014 / by Sandy Hathaway posted in Personalization Technology, Data

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RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.

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Email Personalization with Dynamic Lifecycle Messaging

[fa icon="calendar'] Oct 22, 2014 / by Sandy Hathaway posted in Personalization Technology

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RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.

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How the HECK Can Email Be an Experience?

[fa icon="calendar'] Oct 15, 2014 / by Sandy Hathaway posted in Personalization Technology

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RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.

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