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Parry Malm

Parry is the CEO of Phrasee. He’s a self-described digital anarchist, although according to the Metropolitan Police he’s just an anarchist. He’s worked client-, agency- and tech-side, so he’s either a well-rounded expert, or can’t hold down a job. He probably knows more about email subject lines than most people, a skill set that makes him great at parties. You can find him on Twitter and LinkedIn.

Do your subject lines suck? Here’s how you can answer that question with actual statistics.

[fa icon="calendar'] Jul 28, 2018 / by Parry Malm posted in Email Optimization, Subject Lines

[fa icon="comment"] 2 Comments

avari_blog_entropy

Writing email subject lines is hard. Writing good email subject lines is even harder. Writing good email subject lines based upon quantifiable metrics is harder still. What am I talking about? Let’s consider this subject line:

Parry Malm

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Do your subject lines suck? Here’s how you can answer that question with actual statistics.

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