Avari Blog

Parry Malm

Parry is the CEO of Phrasee. He’s a self-described digital anarchist, although according to the Metropolitan Police he’s just an anarchist. He’s worked client-, agency- and tech-side, so he’s either a well-rounded expert, or can’t hold down a job. He probably knows more about email subject lines than most people, a skill set that makes him great at parties. You can find him on Twitter and LinkedIn.
Find me on:

Recent Posts

Do your subject lines suck? Here’s how you can answer that question with actual statistics.

[fa icon="calendar'] Jul 28, 2018 / by Parry Malm posted in Email Optimization, Subject Lines

[fa icon="comment"] 2 Comments


Writing email subject lines is hard. Writing good email subject lines is even harder. Writing good email subject lines based upon quantifiable metrics is harder still. What am I talking about? Let’s consider this subject line:

Read More [fa icon="long-arrow-right"]

AVARI Blog Updates

Download Guide