Social media has been a focal point for marketers for quite some time, and as it continues to permeate more and more corners of our lives, it becomes increasingly important to determine how to make the most of it.
Natalye Childress
Recent Posts
Social media has infiltrated nearly every aspect of our lives, and this is especially true in the email marketing world. At the same time, it raises the question of how to make the most of investment in things like Facebook pages, Twitter streams, and Instagram feeds. After all, we all know they are important components of building and maintaining a community around a business or brand.
Everyone wants awesome emails. Marketers want to send them, and subscribers want to get them. But what makes an email stand out from the crowd? Today, that answer is simple: personalization.
When tracking email marketing metrics, the open rate is indisputably one of the most important numbers to pay attention to.
RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.
