Considering the fact that more than half the people who visit a website leave within 15 seconds, it’s quite a feat to interest a person to stay long enough to create an account. And once you do, capturing the momentum from that initial account creation is extremely important, as people are most engaged shortly after signing up.
When someone new subscribes to your mailing list, it's a win-win. For businessess, it means there is someone eager and ready to support your brand and receive your emails. For subscribers, it means gaining access to useful information, seeing awesome images, receiving special offers or sales, and checking out fantastic content.
Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.
Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!
