Avari Blog

There’s More Than Black Friday & Cyber Monday

[fa icon="calendar"] Nov 18, 2014 / by Sandy Hathaway

RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.


It’s ten days until Black Friday, and you’re probably very busy dealing with service calls, inventory management, gift wrapping, shipping and a zillion other things. 

But Black Friday is not the only holiday selling event in the coming season.

We’ve put together a list of ELEVEN different days that are just waiting for a targeted emailing campaign.

And because your competition is focusing on Black Friday, you’ll be able to steal the advantage from them by sending campaigns when they’re snoozing.

Here are the details (a calendar you can print appears at the bottom of this post).

Gray Thursday (November 27)
After the turkey is eaten, consumers get online and start shopping, so you could send out a Thanksgiving early sale to grab their attention.

Small Business Saturday (November 29)
Stand out from the big players and give your customers a reason to choose you.

Giving Tuesday (December 2)
Send out a campaign asking your customers to join your charitable giving with a donated portion of revenue.

Stamp & Ship Day (December 14)
Remind your customers of the last day when they can order gifts with normal shipping that will arrive on Christmas eve.

Free Shipping Day (December 17)
You can offer free rush delivery for procrastinating last-minute buyers.

E-Gift Card Day (December 23)
Let your customers know that they can always grab an eGift card for anyone they forget on their list.

Coupon Code Day (December 26)
Give your customers a reason to treat themselves if they didn’t get that perfect gift they were eyeing.

New Year’s Resolutions (January 1)
Your customers want to start fresh, and you can help them by offering ideas for New Year’s Resolutions

Do you have campaigns prepared for each of these events? If not, RetentionGrid has services that can get you ready faaaaaast.

Contact us directly to get more info: sandy@retentiongrid.com


Holiday ecommerce calendar
 Click to See the Printable PDF

Topics: Holiday Campaigns

Sandy Hathaway

Written by Sandy Hathaway

Sandy is a Co-Founder and the CMO at AVARI, where she is responsible for overseeing the company’s business strategy, influencer relations, demand generation, product marketing, branding, and buzz. In her free time, she enjoys traveling, slow food, movies, games, and discovering the ever-changing face of Berlin.