Kevin Dykes, our CEO and Co-Founder, was recently a guest on the TechnologyAdvice Expert Interview Series to share his insight on marketing automation. The podcast series, which is hosted by TechnologyAdvice’s Clark Buckner, explores a variety of business and technology landscapes through conversations with industry leaders.
Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!
It’s the end of the school summer holidays, your mum took you to buy some new school shoes, and you want to wear them straight from the store.
In a recent blog post, I talked about how to assess your email marketing performance and mentioned click-to-open-rate (CTOR) as an important indicator for how successful your content is at engaging your audience.
We’re far enough into 2018 to know that conversations are all revolving around personalization in email marketing and how to achieve it.
Everyone wants awesome emails. Marketers want to send them, and subscribers want to get them. But what makes an email stand out from the crowd? Today, that answer is simple: personalization.
We all send them, we all open them, but are we making the most of our post-purchase receipts? How good would it be if 1 in 20, or even 1 in 50 people actually bought a second item right away?
About five years ago, the Click-to-Open Rate (CTOR) was a hot topic, heralded as the best way to understand the effectiveness of email content, but the sizzle began to fizzle very quickly. With only Dynamic Content 1.0 being used, and some challenges with interpreting the meaning of CTOR results, attention to the metric cooled off within a year (though of course you can still easily check it in your ESP dashboard).
As email marketers, we’re always looking to do better. This is because when it comes to emails, it’s not just about opens or getting people to see your email. It’s also about making sure that the next step happens.
We all know the benefits of adding personalization to your emails, and marketers are finally beginning to prioritize it.
