When you’re analyzing your email metrics, as all good marketers ought to do, there’s a chance that you might discover your CTOR isn’t what it used to be. If that happens, don’t be sad, and don’t panic. OK, maybe a little.
Nick Dijkstra
Recent Posts
In a recent blog post, I talked about how to assess your email marketing performance and mentioned click-to-open-rate (CTOR) as an important indicator for how successful your content is at engaging your audience.
As email marketers, we’re always looking to do better. This is because when it comes to emails, it’s not just about opens or getting people to see your email. It’s also about making sure that the next step happens.
We all know the benefits of adding personalization to your emails, and marketers are finally beginning to prioritize it.
RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.
RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.
RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.
RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.
RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.
RetentionGrid is now AVARI. Read more about how we’ve grown in Our Story: From RetentionGrid to AVARI.
