When someone new subscribes to your mailing list, it's a win-win. For businessess, it means there is someone eager and ready to support your brand and receive your emails. For subscribers, it means gaining access to useful information, seeing awesome images, receiving special offers or sales, and checking out fantastic content.
Joanna Lamb

Recent Posts
Turn Potential Subscribers into Real Ones with Double-Opt-In Emails
[fa icon="calendar'] May 19, 2018 / by Joanna Lamb posted in Transactional Email
Enhance Your Email Program with Predictive, Dynamic Content
[fa icon="calendar'] May 12, 2018 / by Joanna Lamb posted in Email Personalization, Dynamic Content
Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.
Engaged and Opening: Optimizing the Welcome Email
[fa icon="calendar'] Apr 21, 2018 / by Joanna Lamb posted in Dynamic Content, Transactional Email
Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!