Avari Blog

Joanna Lamb

At AVARI, Joanna focuses on agency partnerships and manages agency relationships. She assists agency partners with the incorporation of AVARI technology and provides support and assistance. Originally from Atlanta, GA, Joanna enjoys traveling, yoga, and hiking with her crazy Vizsla pup.
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Recent Posts

Turn Potential Subscribers into Real Ones with Double-Opt-In Emails

[fa icon="calendar'] May 19, 2018 / by Joanna Lamb posted in Transactional Email

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A Simple Confirm Button Is the Only CTA This Email Needs

When someone new subscribes to your mailing list, it's a win-win. For businessess, it means there is someone eager and ready to support your brand and receive your emails. For subscribers, it means gaining access to useful information, seeing awesome images, receiving special offers or sales, and checking out fantastic content.

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Enhance Your Email Program with Predictive, Dynamic Content

[fa icon="calendar'] May 12, 2018 / by Joanna Lamb posted in Email Personalization, Dynamic Content

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Reenergize Your Subscribers with Predictive, Dynamic Content

Email is a marketer’s direct line of communication to the end customer. Most businesses send a newsletter and put all of their focus into making it stand out, driving traffic to their site, and generating revenue. And it’s true that consistent and interesting correspondence is a fantastic way to reach your audience. However, if you only focus on once a week or bi-weekly communication, you’re missing out on the many other emails that could also help build your brand, increase engagement, and drive revenue.

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Engaged and Opening: Optimizing the Welcome Email

[fa icon="calendar'] Apr 21, 2018 / by Joanna Lamb posted in Dynamic Content, Transactional Email

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New Customer Welcome Emails

Congratulations, you’ve got a new subscriber — someone who browsed, clicked, and signed up to hear more from you. The potential customer came to your site and was so interested that he or she provided a direct line of communication: an email address. Victory!

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